Trademark Infringement: How WKA Advocates Kenya Safeguards Brands Against Copycats

Trademark Infringement: How WKA Advocates Kenya Safeguards Brands Against Copycats Understanding Trademark Infringement In today’s competitive marketplace, businesses must establish and protect their brand identities. A strong brand sets a company apart, builds trust, and fosters customer loyalty. However, as brand recognition grows, so does the risk of trademark infringement. To combat this threat, businesses […]